Τρι, Ιουλ

MBA612: Business and Data Analytics

  • Κωδικός / Course Code: MBA612
  • ECTS: 10
  • Τρόποι Αξιολόγησης / Assessment:

    2 assignments (40%), interactive activities (10%), final exam (50%)

  • Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
  • Κόστος/ Tuition Fees: 650 euro
  • Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

The purpose of this module is to introduce students to the following areas:

  • Data and Information Management, where the course provides the knowledge and appropriate tools to teach students to think as data scientists and analytics professionals and in particular it provides them the necessary knowledge to critically assess the current landscape of big data and analytics technologies.
  • Decision Theory and Analytical Reasoning, where the course introduces the basic concepts on the theory and practice of evidence-based decision making using motivating examples of real-world case studies and the application of analytics techniques for improving organisational performance in vertical (marketing, finance, operations management) and horizontal (across the organisation) settings.

Organisational decision making and change management, where the module’s objective is to provide students with the knowledge and ability to drive change and effectiveness in their organisation by utilizing the productivity gains by the incorporation of advances in business and data analytics.