ΚΥΡΙΕΣ ΕΡΕΥΝΗΤΙΚΕΣ ΠΕΡΙΟΧΕΣ

• Διοίκηση επιχειρήσεων
• Ηθική των επιχειρήσεων
• Εταιρική βιωσιμότητα και υπευθυνότητα
• Διεθνές μάρκετινγκ
• Επιχειρηματικά μοντέλα και στρατηγικές
• Σχέσεις επιχειρήσεων

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SHORT VITA

Constantinos Leonidou is currently Professor of Marketing and Business Administration at the Faculty of Economics and Management of the Open University of Cyprus. He has a Ph.D. in Marketing and Strategy from the University of Leeds (2009), an MBA from Cardiff University (2006), and a BA (Hons) in Business Administration from Middlesex University (2004). His main research and teaching interests focus on corporate sustainability and responsibility, business ethics, international marketing, business models and strategies, and business relationships. His research has appeared in many journals of international repute, such as Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Marketing, Journal of World Business, and Tourism Management among others.

He is Associate Editor of Journal of Business Research and serves on the Editorial Review Board of Journal of International Marketing. He also reviews for many other academic journals in the field and is a member of the Directors’ Board of CYENS Centre of Excellence and of the American Marketing Association’s Global Marketing Special Interest Group.

MAIN RESEARCH AREAS

• Business administration
• Business ethics
• Corporate sustainability & responsibility (CSR)
• International marketing
• Business models and strategies
• Business relationships

• Ακαδημαϊκός Υπεύθυνος του Μεταπτυχιακού Προγράμματος «Διοίκηση Επιχειρήσεων» (Το Ανοικτό ΜΒΑ) που προσφέρεται στην ελληνική και στην αγγλική γλώσσα, ΑΠΚΥ (2021-).
• Ακαδημαϊκός Υπεύθυνος του Προπτυχιακού Προγράμματος «Διοίκηση Επιχειρήσεων», ΑΠΚΥ (2021-).
• Μέλος του Συμβουλίου του ΑΠΚΥ (2021-).
• Μέλος της Συγκλήτου του ΑΠΚΥ (2022-).
• Πρόεδρος της Επιτροπής Μάρκετινγκ και Ανταγωνισμού, ΑΠΚΥ (2021-).
• Μέλος Επιτροπής Έρευνας, ΑΠΚΥ (2021-).
• Mέλος του Διοικητικού Συμβουλίου του Global Marketing Special Interest Group που βρίσκεται υπό την αιγίδα του American Marketing Association.
• Μέλος του Διοικητικού Συμβουλίου του Κέντρου Αριστείας CYENS (2022-).
• Αντιπρύτανης του Ανοικτού Πανεπιστημίου Κύπρου (2026-)

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ADMINISTRATIVE/RESEARCH POSITIONS

• Academic Coordinator of the OUC Postgraduate Programmes “Business Αdministration (ΜΒΑ)” offered in both Greek and English (2021-present).
• Academic Coordinator of the OUC Undergraduate Programme “Business Αdministration” (2021-present). 
• Member of the OUC Council (2021-present). 
• Chair of the OUC Marketing and Competition Committee (2021-present). 
• Member of the OUC Research Committee (2021-present). 
• Member of the Directors’ Board of the American Marketing Association’s Global Marketing Special Interest Group. 
• Member of the Board of Directors of the CYENS Centre of Excellence (2022-).
• Vice Rector of the Open University of Cyprus (2026-)

• Najafi-Tavani, Z., Zantidou, E., Leonidou, C. N., & Zeriti, A. (2023), “Business model innovation and export performance”, Journal of International Business Studies, pp. 1-23.
• Olabode, O. E., Boso, N., Hultman, M. & Leonidou, C. N. (2022), “Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity”, Journal of Business Research, 139, pp. 1218-1230.
• Paparoidamis, N. G., Tran, H. T. T. & Leonidou, C. N. (2019), “Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence”, Journal of International Marketing, 27(2), pp. 56-75.
• Leonidou, C. N. & Skarmeas, D. (2017), “Gray shades of green: Causes and consequences of green scepticism”, Journal of Business Ethics, 144(2), pp. 401-415.
• Katsikeas, C. S., Leonidou, C. N. & Zeriti, A. (2016), “Eco-friendly product development strategy: antecedents, outcomes, and contingent effects”, Journal of the Academy of Marketing Science, 44(6), pp. 660-684.
• Leonidou, C. N., Katsikeas, C. S. & Morgan, N. A. (2013), “Greening” the marketing mix: Do firms do it and does it pay off?”, Journal of the Academy of Marketing Science, 41(2), pp. 151-170.