• Κωδικός / Course Code: ΜΔΕ617
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

The ΜΔΕ617 Markets and Investments module introduces students to the main principles of finance and seeks to highlight its role in business administration. Upon completion of the course, students will have knowledge of the use of modern financial tools in the decision-making process and will be able to apply basic financial management policies to companies and organisations. They will also have a comprehensive understanding of the financial system and the context in which businesses and intermediaries operate today. At the same time students will have a basic knowledge of business financing methods with an emphasis on modern tools.

• Κωδικός / Course Code: ΜΔΕ616
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

The ΜΔΕ616 “Corporate Sustainability and Responsibility’’ module provides students with an analytical framework of corporate sustainability and responsibility that incorporates three main parts:

• CSR Thought: This part introduces students to the philosophical origins of CSR, evolution of the CSR concept and established theoretical frameworks.
• CSR Approaches and Implementation: This part will provide the knowledge and appropriate tools to think from an ethical business point of view. It will also introduce the concept of environmental sustainability as well as good practices.
• CSR Measurement and Communication: This part will help students understand how to measure and communicate the impact of CSR as well as how to embed sustainability into marketing strategy.

This module takes a holistic and pragmatic approach to corporate sustainability and responsibility, incorporating business applications, real world examples, and practice-based features and exercises that enable students to further enhance their personal and professional development.

• Κωδικός / Course Code: ΜΔΕ615
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

The ΜΔΕ615 Digital Marketing module provides a comprehensive approach regarding aspects of using the internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. The development, implementation and measurement of an integrated digital marketing strategy along with the study of consumer behaviour in the digital era are the focal points of the module. The module covers both current academic insights and emerging business practice in the field of digital marketing.

• Κωδικός / Course Code: ΜΔΕ614
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

The ΜΔΕ614 Money and Banking module deals primarily with the role of money and banking in the context of the broader economy. It moreover focuses on the basic functions of money and the financial system, as a whole. The module also deals with interest rates and what causes them to change, as well as with the term structure of interest rates. Following that, the stock market and its main functions is discussed as well as the bond markets and the foreign exchange market. The module presents insights related to the management of financial institutions and the importance of their regulation and concludes with financial crises.

• Κωδικός / Course Code: ΜΔΕ613
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (εαρινό ή χειμερινό)/ Semi-annual (Fall or Spring)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

This module is designed to explore the dimensions of service management and the process of ongoing improvement. It prepares students for the challenges in the service sector and suggests creative entrepreneurial opportunities in different services. Outstanding service organisations are managed differently than their manufacturing counterparts. The results show not only in terms of conventional measures of performance, but also in the enthusiasm of the employees and degree of customer satisfaction. Beginning with the service encounter, successful service managers must integrate operations, marketing, technology, human resources, and information to achieve a distinctive competitive advantage.

• Κωδικός / Course Code: ΜΔΕ612
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

The purpose of this module is to introduce students to the following areas:

• Data and Information Management, where the course provides the knowledge and appropriate tools to teach students to think as data scientists and analytics professionals and in particular it provides them the necessary knowledge to critically assess the current landscape of big data and analytics technologies.
• Decision Theory and Analytical Reasoning, where the course introduces the basic concepts on the theory and practice of evidence-based decision making using motivating examples of real-world case studies and the application of analytics techniques for improving organisational performance in vertical (marketing, finance, operations management) and horizontal (across the organisation) settings.

Organisational decision making and change management, where the module’s objective is to provide students with the knowledge and ability to drive change and effectiveness in their organisation by utilizing the productivity gains by the incorporation of advances in business and data analytics.

• Κωδικός / Course Code: ΜΔΕ611
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (εαρινό ή χειμερινό)/ Semi-annual (Fall or Spring)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

The ΜΔΕ611 “Operations and Supply Chain Management” module provides students with an overview of the field of Operations Management and Supply Chain Management. The topics covered include both strategic issues and practical applications. Among the topics are forecasting, product and service design, capacity planning, management of quality, inventory management, scheduling, supply chain management, and project management.

• Κωδικός / Course Code: ΜΔΕ523
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (εαρινό)/ Semi-annual (spring)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate
• Προαπαιτούμενα/ Prerequisites: MDE512: Business Economics

The aim of this module is to introduce students to the main research methods and statistical tools used in data analysis. The module covers the most important aspects of research methods and captures descriptive statistical analysis and predictive analytics. In particular, the module focuses on topics such as available research approaches, research strategies, methods and techniques (e.g., qualitative and quantitative), data exploration and summary (sources and types of data, descriptive statistics and methods of displaying data; methods to describe the distribution of a single variable; methods to find relationships among variables), probability  theory (basic concepts in probability; random variables, major discrete and continuous probability distributions), statistical inference (sampling methods and distributions; confidence interval estimation; hypothesis testing), regression analysis (simple and multiple regression analysis, hypothesis testing within regression analysis), and spreadsheet modelling with the IBM SPSS Statistical Package.

This module takes a holistic and pragmatic approach to covering research methods, incorporating business applications, real world examples, and practice-based features and exercises that enable students to further enhance their personal and professional development.

• Κωδικός / Course Code: ΜΔΕ522
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (εαρινό)/ Semi-annual (spring)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

This module aims to help students understand the concepts related to marketing and acquaint people with issues of creating, distributing and communicating value to the customer through finding and exploiting market opportunities. Specifically, the module focuses on:

• The understanding of the role of Marketing Management and the concept of “Customer Value”.
• The opportunities’ analysis and ways to use them to build a relationship with the customer.
• Building strong brands and creating value through the development of new products and services, as well as developing positioning and differentiation strategies for both national and international markets.
• Distributing and communicating customer value.

This module takes a holistic and pragmatic approach to marketing management, incorporating business applications, real world examples, and practice-based features and exercises that enable students to further enhance their personal and professional development.

• Κωδικός / Course Code: ΜΔΕ521
• ECTS: 10
• Τρόποι Αξιολόγησης / Assessment:

  2 assignments (40%), interactive activities (10%), final exam (50%)

• Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (εαρινό)/ Semi-annual (spring)
• Κόστος/ Tuition Fees: 650 euro
• Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate

The module provides a comprehensive presentation of the key issues related to Accounting and Financial Reporting. The purpose of the module is to provide the knowledge and tools necessary to understand the basic accounting concepts and financial statement analysis. Moreover, it aims to introduce students to cost-volume-profit analysis and help them understand the usefulness of the business budgeting process.