ΜΔΕ512: Business Economics

Module "ΜΔΕ512 – Business Economics" introduces students to the economic way of thinking by acquainting them with microeconomic and macroeconomic theory and analysis. Microeconomic theory and analysis focus on how individual producers and consumers, and small groups of producers and consumers make decisions and interact in various markets. Macroeconomic theory and analysis focus on how overall output (income), employment and unemployment, prices and price inflation may be influenced and shaped at the regional, state, and federal level. In addition, the module provides students with tools that help them understand, monitor, and evaluate how the state intervenes in both the micro- and macro-environment. Overall, the module trains students to understand and evaluate the challenges and implications of micro- and macro-economic circumstances and developments on a business or company. By combining the knowledge acquired and the skills developed in the module with the knowledge acquired and skills developed in the other modules of the program, students become able to plan the strategy and related tactical moves of a business or company so as to support its operation, longevity, and performance.