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  2. Studies
  3. Postgraduate Programmes
  4. Communication and new Journalism
  5. Modules
  • Κωδικός / Course Code: ΕΝΔ524
  • ECTS: 10
  • Τρόποι Αξιολόγησης / Assessment:

    Written Assignments: 30%, Activities: 20%, Final Exam: 50%
  • Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
  • Κόστος/ Tuition Fees: 600 euro
  • Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate
  • Προαπαιτούμενα/ Prerequisites: ΕΝΔ511, ΕΝΔ512, ΕΝΔ513
  • Αναλυτική πληροφόρηση: END524.eng_11.2023.pdf

The aim of the module is to provide the student with the theoretical knowledge that will allow him/her to practice the profession of journalism. To understand the broader context within which journalism operates. To begin by understanding the contradictions through which the journalistic message passes, primarily related to the economic - business landscape of the media. This is an environment that does not remain unchanged over time.

However, information, as a whole and as each individual part (an article, a report, a post, etc.), is consistently obliged to strike a balance between the conditions that guarantee the safe business operation of the medium and the most comprehensive and representative information possible for citizens. The same tug-of-war can be observed in relation to political power.

In addition to the constraints that test information, beyond the economic and political landscape, the evolution of the dominant discourse and the techniques used by power to maximise the impact of its persuasion are added to the constraints that test information. These are techniques influenced by the evolution of communication and the broader ideological, epistemological environment of each era. The rush of meta-truth into public debate in the last five years is not unconnected, for example, with the rise of irrationalism.

The biggest challenge for New Journalism, however, is related to the collection of the material that will constitute the raw material of the information. This is by definition a divisive process, as it involves the selection and rejection of the evidence that allows for the formation of an opinion and an argument around which an article, a post, a television or radio broadcast or a news bulletin will be built.

First and foremost, however, content is speech: imaginative writing, precise expression and engaging narrative. New Journalism must be thoroughly and practically familiar with all the writing tools that the journalistic world has developed over the past decades. However, it must also develop them, treating language as a living organism that changes daily, eliminating obsolete formulations or pompous expressions and incorporating new forms and shapes, always critically in line with the evolution of language. The criterion is the apt depiction of complex situations and contemporary phenomena.

Using printed and electronic material, new media and social networking, the following subjects are developed:

  1. Political and economic geography of information.
  2. Political and economic economics and political economy of the economic and political economy.
  3. Investigative journalism 2.0. Source gathering, evaluation methodology and evidence.
  4. Knowledge, writing and expression in journalism
  • Κωδικός / Course Code: ΕΝΔ611
  • ECTS: 15
  • Τρόποι Αξιολόγησης / Assessment:

    Written Assignments: 30%, Activities: 20%, Final Exam: 50%
  • Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
  • Κόστος/ Tuition Fees: 900 euro
  • Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate
  • Προαπαιτούμενα/ Prerequisites: ΕΝΔ511, ΕΝΔ512, ΕΝΔ513, ΕΝΔ521, ΕΝΔ522, ΕΝΔ523
  • Αναλυτική πληροφόρηση: END611.eng_11.2023.pdf

This module focuses on how digital media affect the planning and implementation of communication campaigns. It aims to equip the students with the required knowledge and skills in order to be able to answer the multiple challenges of the current communication and business ecosystem. In addition, aims to help them to understand this always changing context and to develop technical skills on various digital tools and methodologies.

Applying a combination of theory and practice, the students who will complete the particular module will be able to plan and implement an efficient digital communication strategy. At the same time, they exercise on the skill of choosing and combining a number of different digital tools aiming to attract and engage with various audiences and to produce a successful mix of transmedia content. Through the essays and activities, they also exercise on the analysis of best practices and case studies and on the practical application of certain tools in the development of a digital communication strategy.

The specific content of the module offers an overview of the field of digital communications, highlighting the application of theory and focusing on issues of planning and strategy implementation. At the same time, we focus on the study, analysis and discussion of best case practices, surveys and contemporary cases aiming the development of critical thinking and at the same time the interrelation between theoretical models with real circumstances and needs of the market.

With the use of printed and electronic material, new media and social networking, in the Module offered in the 2nd year of study the following subjects are developed:

  1. The shaping of the field of communication in the digital age.
  2. Corporate websites and communication in search engines.
  3. Communication via email and newsletter.
  4. Communication in Social Media Networks.
  5. Communication through online games.
  6. Communication in the era of mobile.
  7. Crowdfunding.

The Module focuses on the:

  • Mapping of the new environment of communication, under the scope of digital media.
  • Familiarisation with a wide variety of digital tools, always within the context of an integrated strategy.
  • Combination of theory and practice in order the students to be able to navigate and understand the complexity of the digital environment and at the same time to apply the new tools.
  • Acquirement of technical skills for certain tools.
  • Content production and management for different social media platforms.
  • New research methodologies for data research and analysis.
  • Critical evaluation of research findings in the media
  • Evaluation and monitoring processes for digital campaigns.
  • Κωδικός / Course Code: ΕΝΔ612
  • ECTS: 15
  • Τρόποι Αξιολόγησης / Assessment:

    Written Assignments: 30%, Activities: 20%, Final Exam: 50%
  • Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
  • Κόστος/ Tuition Fees: 900 euro
  • Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate
  • Προαπαιτούμενα/ Prerequisites: ΕΝΔ511, ΕΝΔ512, ΕΝΔ513, ΕΝΔ521, ΕΝΔ522, ΕΝΔ523
  • Αναλυτική πληροφόρηση: END612.eng_11.2023.pdf

In the context of the contemporary hyper-communicative and hyper-linked era the role of marketing in communications is crucial. The communication strategy of an organisation, a public figure or even a politician aims to build relations of mutual understanding and benefit for all stakeholders: Media, politicians, local communities, international organisations, customers, suppliers etc.

Marketing, as an aspect of communication, focuses on the customers (markets) and on the building of long-term relationships. The collaboration between the marketing and the communications department is crucial, though their roles are and should remain different. At the same time, content appears to be an important element towards the establishment of a brand.

This module aims to train the students to the methodology and the techniques of marketing communications with a focus on content marketing, turning them to independent professionals in to the various fields of its applications. The module highlights the combination between research, theory and practice, preparing the students to answer a wide range of professional fields and challenges.

Upon the successful completion of this module and having developed strategic and analytical thinking skills, students will be able to apply the theory in real scenarios and under real circumstances.

With the use of printed and electronic material, new media and social networking, in the Module offered in the 2nd year of study the following subjects are developed:

  1. Introduction to marketing communication
  2. Introduction to Branding
  3. Value Proposition and Marketing Strategies
  4. Copywriting for traditional and digital media
  5. Online advertising
  6. Online Press Office: production and dissemination of offline/online/multimedia press releases
  7. Implementation of a content strategy marketing campaign

The Module focuses on the:

  • Development of a critical, synthetic and strategic thinking, accompanied by well documented decisions over each step of planning and implementation of an integrated marketing and communications plan.
  • Correlation between theory and practice and the actual implementation of theory.
  • Familiarisation of the students with methodologies and techniques aiming to their ability to handle efficiently the challenges posed by the contemporary communication ecosystem.
  • Equipment of the students with a series of fundamental practical skills, in order to be able to work creatively in the field of marketing and communications.
  • Familiarisation, on a practical level, with skills, tools and techniques of marketing and communications.
  • Acquisition of the knowledge on how to apply a strategic planning in every field of marketing and communications
  • Κωδικός / Course Code: ΕΝΔ613
  • ECTS: 15
  • Τρόποι Αξιολόγησης / Assessment:

    Written Assignments: 30%, Activities: 20%, Final Exam: 50%
  • Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (χειμερινό) / Semi-annual (fall)
  • Κόστος/ Tuition Fees: 900 euro
  • Επίπεδο Σπουδών/ Level: Μεταπτυχιακό/ Postgraduate
  • Προαπαιτούμενα/ Prerequisites: ΕΝΔ511, ΕΝΔ512, ΕΝΔ513, ΕΝΔ521, ΕΝΔ522, ΕΝΔ524
  • Αναλυτική πληροφόρηση: END613.eng_11.2023.pdf

The main objective of the course is to bring together the future journalist with the basic and necessary knowledge that every professional must possess in order not only to meet the daily demands, but also to update his / her knowledge and adapt to the technological changes. This course offers the foundation for the exercise of the journalistic profession.

Initially, it presents the secrets and techniques of reporting, respecting the fullest possible coverage of the subject and the transfer to the citizen of the necessary comprehensive and valid information that allows him to form a solid view without adding unnecessary information. It describes the most important of the different kinds of reporting from the whole range of information: political, social, economic, labour, sports, international, cultural, technological, travel, fashion, etc. Their presentation aims to highlight the particularities of each piece of reporting and the knowledge the journalist needs and / or develops in order to handle its peculiarities with ease and efficiency. The unifying element that permeates every story is the journalist's insistence on looking for the truth and unfolding all aspects of every subject, even the most obscure or distant, always providing meaningful and accurate information.

With the use of printed and electronic material, new media and social networking, in the Module offered in the 2nd year of study the following subjects are developed:

  1. Reportage without borders
  2. Interview techniques
  3. Travel journalism and nation branding
  4. Techniques and content tools
  5. The journalist entrepreneur

The module focuses on:

  • Exercising in different kinds of reportage.
  • In handling any interview for any Medium.
  • Understanding the notions of tourist journalism and national branding as well as in the tourism reportage.
  • Introducing the philosophy of available electronic tools so they can use them in the best possible way.
  • Familiarizing with project funding procedures.
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