Ανοικτό Πανεπιστήμιο Κύπρου - Open University of Cyprus
Open University of Cyprus
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Written Assignments: 30%, Activities: 20%, Final Exam: 50%
Written Assignments: 30%, Activities: 20%, Final Exam: 50%
Written Assignments: 30%, Activities: 20%, Final Exam: 50%
Written Assignments: 30%, Activities: 20%, Final Exam: 50%
Written Assignments: 30%, Activities: 20%, Final Exam: 50%
Aim of this module is to help students understand how "the message" affects the functioning of society. This message is being explored either as a construction of strategic communication or as one of “public discourse”, aiming to evaluate it and interpret it under terms of identity and under the notion of persuasion. Students are expected to use the methodological tools offered in the previous Units (511 and 512) and emphasize in the evaluation of the results. Since individuals are constantly receiving messages, for example from traditional and new Media or from strategic political discourse or marketing campaigns, this module aims to the operationalization and methodological use of theories, to explore the relationship between the message and influence.
The Units of this Module are the following:
1. Strategic Communication: "Interpreting the Message"
2. Identities Construction and Media
3. Persuasive Communication and Change of Attitudes
4. Powerand Influence of the Media
5. Media and Power: Dialectics of Media and Political Communication.
Based on the aforementioned, this Module focuses on the:
Written Assignments: 30%, Activities: 20%, Final Exam: 50%
This module aims to assist students to recognise how social relations govern society and determine the function of the society and the hierarchical relations within it. Additionally, to offer a strong theoretical background that would assist students’ reflection on the evaluation of their personal perspectives about the Media. Those will serve as the background on which to develop specialised techniques and professional capacities in journalism and communication in the second year.
With the use of printed and electronic material, new media and social networking, in the Module offered in the 1st year of study the following subjects are developed:
1. Sociology and the contemporary world
2. Social Psychology and the contemporary world
3. Cultural studies and the contemporary world
4. Semiotics and the contemporary world
5. Theory of sciences and the contemporary world
5. Public discourse and the contemporary world
The Module focuses on the:
Written Assignments: 30%, Activities: 20%, Final Exam: 50%
Aim of this module is to guide the students to comprehend how the concept of the "message" is part of the wider functioning of a society. At the same time, this module offers a robust theoretical framework to test the correctness of his/her personal subjective theories regarding the Media and the necessary skills and different approaches. Thus, the student will be able to comprehend the advances of specialized technical and professional skills in journalism and applied communication in the second year of studies, but also to understand the concept of "active citizen" in media literacy. In addition this module has a strong methodological orientation, providing students with the fundamental qualitative and quantitative tools to proceed with their dissertation, with the ambition that students that complete END511 and END512 will have a sound knowledge of the crucial parts of a dissertation or any research project: The process of writing a solid literature review, the formulation of research questions or hypotheses, the methodological tools, and the results.
This module functions as a bridge between the scientific knowledge offered by ENΔ511 and ΕΝΔ521 and the development of in-depth knowledge in the fields of applied communication, journalism and media literacy. This bridging is accomplished by studying the "message", the ways it is constructed, where it aims at and which mechanisms it activates.
Students familiarize themselves with basic tools that are necessary to approach the scientific texts in which knowledge about the function of the "message" is encoded, as it comes from the wider area of Communication and Journalism, having as an interpretative "compass" the notion of the "active citizen" and the need of media literacy.
With the use of printed and electronic material, new media and social networking, in the Module offered in the 1st year of study the following subjects are developed:
1. Introduction to Research methodology. Instrumentalization of theories and interpretation of results
2. Technology and Society. Technological determinism and sociocentric approaches
3. Decision Making: Political behavior as a process
4. Exploring “Public Discourse”. Content, Classification and Interpretation
5. Understanding the “Other”. The notion of Ethnocentrism
The Module focuses on the:
Written Assignments: 30%, Activities: 20%, Final Exam: 50%
This module aims to assist students to recognise how politics and power rule society and determines the hierarchical relations within it. Additionally, to offer a strong theoretical background that would assist students’ reflection on the evaluation of their personal perspectives about the Media. Those will serve as the background on which to develop specialised techniques and professional capacities in journalism and communication in the second year. Finally, it offers an introduction to academic research (including assessment of bibliographical information), critical thinking (focusing on the assessment and development of argumentation) and academic writing (with information on academic style and formation of bibliography).
With the use of printed and electronic material, new media and social networking, in the Module offered in the 1st year of study the following subjects are developed:
1. Introduction to academic research
2. Philosophy and the contemporary world
3. Critical thinking and contemporary world
4. Political science and contemporary world
5. History and contemporary world
6. International relations and contemporary world
7. Political economy and contemporary world
The Module focuses on the: