Purpose and brief description:
Within the framework of the professional development programme "Establishment, Organisation and Operation of Modern Enterprises" the necessary stages of implementation of a business idea will be analysed. In this programme, those interested will be trained in key issues related to setting up a new business. Specifically, the following sections will be considered: description of a business idea, conducting market research, marketing strategy, organisation and operation, control and presentation of foreseen financial results.
The aim of the programme is to present and analyse issues related to the establishment, organisation and operation of modern businesses. In more detail, the purpose of the professional development programme is not so much to present the methodology that should theoretically be followed for the elaboration of a good business plan but to teach the lesson through a real or plausible example and even with the encouragement of its students for its formation.
It is intended for graduates of secondary general schools or technical schools, students and employees who want to start their own business, further develop an existing business, be a member of a management team in a new business, or better understand the entrepreneur and the business process.
Minimum Admission Requirements:
- Diploma of secondary general school or technical school
Teaching Method / Methodology / Form of Educational Material:
- Distance education / Teleconferences.
- Educational material: Printed educational material (books and / or teacher notes).
The professional development programmes are two months long and the participation cost is 140 Euros for each programme.
Teaching Unit 1:
- Description of a business idea
Teaching Unit 2:
- Marketing strategy
Teaching Unit 3:
- Business organisation and operation