- Κωδικός / Course Code: BEC321
- ECTS: 10
- Τρόποι Αξιολόγησης / Assessment: o 2 Assignments (30% on final grade) o Weekly Interactive Activities (10% on final grade) o Final Examination (60% on final grade)
- Διάρκεια Φοίτησης/ Length of Study: Εξαμηνιαία (εαρινό)/ Semi-annual (spring)
- Επίπεδο Σπουδών/ Level: Προπτυχιακό/ Undergraduate
- Αναλυτική πληροφόρηση: BEC321_ECTS_Module_Layout.pdf
Organizations must always develop better strategies to compete in the quickly evolving global business environment. The module BEC321 (Strategic Management) covers the fundamentals of strategy formulation, development and execution, and corporate competitive analysis. It focuses on how managerial choices, long-term direction, scope, and performance affect the success or failure of modern businesses. Other topics covered include the organization's vision and mission, organizational goals, levels of strategy, aspects of corporate social responsibility, tools and techniques of strategic analysis, frameworks and methods for strategic management at the business level, the corporate level, and the network level as well as theoretical approaches for the analysis of the organization's internal and external environment. Choosing competitive strategies, developing and protecting competitive advantages, delineating firm boundaries, and allocating critical resources over long periods are some of the primary strategic business decisions addressed in this course.

