Κωνσταντίνος Λεωνίδου (Constantinos Leonidou)

Κωνσταντίνος Λεωνίδου (Constantinos Leonidou)
Κωνσταντίνος Λεωνίδου (Constantinos Leonidou)
Professor
Business Administration (MBA) in Greek
Faculty of Economics and Management
Τρίτη/Tuesday, 12:00-17:00
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Ο Κωνσταντίνος Λεωνίδου είναι Καθηγητής Μάρκετινγκ και Διοίκησης Επιχειρήσεων στη Σχολή Οικονομικών Επιστημών και Διοίκησης του Ανοικτού Πανεπιστημίου Κύπρου. Είναι κάτοχος Διδακτορικού (Ph.D.) στο αντικείμενο Μάρκετινγκ και Στρατηγική από το Πανεπιστήμιο του Leeds (2009), MBA από το Πανεπιστήμιο του Cardiff (2006) και προπτυχιακού διπλώματος (BA) στη Διοίκηση Επιχειρήσεων από το Πανεπιστήμιο του Middlesex (2004).

Τα κύρια ερευνητικά και διδακτικά ενδιαφέροντα του Καθηγητή Λεωνίδου επικεντρώνονται στην εταιρική βιωσιμότητα και υπευθυνότητα, στην ηθική των επιχειρήσεων, στο διεθνές μάρκετινγκ, στο μάρκετινγκ υπηρεσιών, επιχειρηματικά μοντέλα και στρατηγικές, και σχέσεις επιχειρήσεων. Η έρευνά του δημοσιεύεται σε έγκριτα ακαδημαϊκά περιοδικά διεθνούς φήμης, όπως, μεταξύ άλλων, τα εξής: Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Marketing, Journal of World Business, Tourism Management.

Είναι συνεργαζόμενος συντάκτης (Associate Editor) στο επιστημονικό περιοδικό Journal of Business Research, μέλος της συντακτικής επιτροπής στο επιστημονικό περιοδικό Journal of International Marketing, καθώς και τακτικός κριτής σε πολλά άλλα σημαντικά επιστημονικά περιοδικά. Είναι μέλος του Διοικητικού Συμβουλίου του Global Marketing Special Interest Group που βρίσκεται υπό την αιγίδα του American Marketing Association και του Κέντρου Αριστείας CYENS.

 

ΚΥΡΙΕΣ ΕΡΕΥΝΗΤΙΚΕΣ ΠΕΡΙΟΧΕΣ

  • Διοίκηση επιχειρήσεων
  • Ηθική των επιχειρήσεων
  • Εταιρική βιωσιμότητα και υπευθυνότητα
  • Διεθνές μάρκετινγκ
  • Επιχειρηματικά μοντέλα και στρατηγικές
  • Σχέσεις επιχειρήσεων

 

English text follows

 

SHORT VITA

Constantinos Leonidou is currently Professor of Marketing and Business Administration at the Faculty of Economics and Management of the Open University of Cyprus. He has a Ph.D. in Marketing and Strategy from the University of Leeds (2009), an MBA from Cardiff University (2006), and a BA (Hons) in Business Administration from Middlesex University (2004). His main research and teaching interests focus on corporate sustainability and responsibility, business ethics, international marketing, business models and strategies, and business relationships. His research has appeared in many journals of international repute, such as Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Marketing, Journal of World Business, and Tourism Management among others.

He is Associate Editor of Journal of Business Research and serves on the Editorial Review Board of Journal of International Marketing. He also reviews for many other academic journals in the field and is a member of the Directors’ Board of CYENS Centre of Excellence and of the American Marketing Association’s Global Marketing Special Interest Group.

MAIN RESEARCH AREAS

  • Business administration
  • Business ethics
  • Corporate sustainability & responsibility (CSR)
  • International marketing
  • Business models and strategies
  • Business relationships

 

  • Ακαδημαϊκός Υπεύθυνος του Μεταπτυχιακού Προγράμματος «Διοίκηση Επιχειρήσεων» (Το Ανοικτό ΜΒΑ) που προσφέρεται στην ελληνική και στην αγγλική γλώσσα, ΑΠΚΥ (2021-).
  • Ακαδημαϊκός Υπεύθυνος του Προπτυχιακού Προγράμματος «Διοίκηση Επιχειρήσεων», ΑΠΚΥ (2021-).
  • Μέλος του Συμβουλίου του ΑΠΚΥ (2021-).
  • Μέλος της Συγκλήτου του ΑΠΚΥ (2022-).
  • Πρόεδρος της Επιτροπής Μάρκετινγκ και Ανταγωνισμού, ΑΠΚΥ (2021-).
  • Μέλος Επιτροπής Έρευνας, ΑΠΚΥ (2021-).
  • Mέλος του Διοικητικού Συμβουλίου του Global Marketing Special Interest Group που βρίσκεται υπό την αιγίδα του American Marketing Association.
  • Μέλος του Διοικητικού Συμβουλίου του Κέντρου Αριστείας CYENS (2022-).
  • Αντιπρύτανης του Ανοικτού Πανεπιστημίου Κύπρου (2026-)

 

English text follows

ADMINISTRATIVE/RESEARCH POSITIONS

  • Academic Coordinator of the OUC Postgraduate Programmes “Business Αdministration (ΜΒΑ)” offered in both Greek and English (2021-present).
  • Academic Coordinator of the OUC Undergraduate Programme “Business Αdministration” (2021-present). 
  • Member of the OUC Council (2021-present). 
  • Chair of the OUC Marketing and Competition Committee (2021-present). 
  • Member of the OUC Research Committee (2021-present). 
  • Member of the Directors’ Board of the American Marketing Association’s Global Marketing Special Interest Group. 
  • Member of the Board of Directors of the CYENS Centre of Excellence (2022-).
  • Vice Rector of the Open University of Cyprus (2026-)
A/A Τίτλος/Title Συγγραφέας(εις)/Authors Ημερομηνία Έκδοσης/Issue Date Τύπος Έκδοσης/Publication Type
1Drivers and outcomes of importer adaptation in international buyer-seller relationshipsLeonidou, Constantinos, Chari, S., Palihawadana, D., Leonidou, L.C.2011-10-01journal article
2Big data analytics capability and market performance: The roles of disruptive business models and competitive intensityOlabode O.E., Boso N., Hultman M., Leonidou, Constantinos2022Article
3Global marketing in business-to-business contexts: Challenges, developments, and opportunitiesLeonidou, Constantinos, Hultman M.2019journal article
4Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceNicoara C., Palihawadana D., Robson M., Leonidou, Constantinos2018Book Chapter
5Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performanceLeonidou, Constantinos, Leonidou L.C., Coudounaris D.N., Hultman M.2013journal article
6Strategizing green marketing in times of uncertainty: does it pay off?Papadas K.A., Piha L., Davvetas V., Leonidou, Constantinos2024journal article
7Eco-friendly product development strategy: antecedents, outcomes, and contingent effectsLeonidou, Constantinos, Zeriti, A., Katsikeas, C.S.2016-11-01journal article
8Socially Responsible International Business: Critical Issues and the Way ForwardLeonidou L.C., Katsikeas C.S., Samiee S., Leonidou, Constantinos2019Book
9An Evaluation of Trends in Environmental AdvertisingLeonidou, Constantinos, Leonidou, L.C.2015-01-01conference paper
10Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysisSkarmeas D., Leonidou, Constantinos, Saridakis C.2014Article
11Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?Leonidou, Constantinos, Hultman, M., Uddin, M., Boso, N., Danso, A., Adeola, O.2017-11-01research article
12Disruptive market shift: Conceptualization, antecedents, and response mechanismsOlabode O.E., Hultman M., Leonidou, Constantinos, Boso N.2023Article
13Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLeonidou L.C., Leonidou, Constantinos2015Book Chapter
14Interpersonal Factors as Drivers of Quality and Performance in Western–Hong Kong Interorganizational Business RelationshipsBarnes B.R., Leonidou L.C., Siu N.Y.M., Leonidou, Constantinos2015journal article
15Evaluating the green advertising practices of international firms: a trend analysis Available to PurchaseLeonidou L.C., Leonidou, Constantinos, Palihawadana D., Hultman M.2011Article
16Sustainable Export Marketing Strategy Fit and PerformanceZeriti A., Robson M.J., Spyropoulou S., Leonidou, Constantinos2014Article
17Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural CharacteristicsLeonidou, Constantinos, Kvasova, O., Chari, S., Leonidou, L.C.2013-02-01journal article
18Socially Responsible International Business: Critical Issues and the Way ForwardLeonidou L.C., Katsikeas C.S., Samiee S., Leonidou, Constantinos2019Editorial
19Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behaviorLeonidou L.C., Leonidou, Constantinos, Kvasova O.2013Article
20PREFACELeonidou, Constantinos, Kleanthous, Styliani, Efthymiadis, Stephanos, Kafa, Antonios2024-01-01other
21Ethics, Sustainability, and Culture: A Review and Directions for ResearchSkarmeas, D., Leonidou, Constantinos, Saridakis, C.2017-01-01book part
22Studies in Economics and FinanceLeonidou L.C., Leonidou, Constantinos, Palihawadana D., Hultman M.2011Article
23When consumers doubt, Watch out! The role of CSR skepticismSkarmeas, D., Leonidou, Constantinos2013-10-01journal article
24Examining relationship value in cross-border business relationships: A comparison between correlational and configurational approachesSkarmeas D., Saridakis C., Leonidou, Constantinos2018research article
25Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationshipsLeonidou, Constantinos, Talias, Michael2008journal article
26“Greening” the marketing mix: Do firms do it and does it pay off?Leonidou Constantinos N., Katsikeas C.S., Morgan N.A.2013Article
27Antecedents and outcomes of consumer environmentally friendly attitudes and behaviourLeonidou, Constantinos, Kvasova, O., Leonidou, L.C.2010-12-06journal article
28An Analysis of the Environmental Claims Made in International Industrial AdvertisementsLeonidou, Constantinos, Lytovchenko, I., Hadjimarcou, J.S., Leonidou, L.C.2014-10-13book part
29Journal of World BusinessLeonidou L.C., Palihawadana D., Chari S., Leonidou, Constantinos2011Article
30Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategyLeonidou, Constantinos, Aykol, B., Fotiadis, T.A., Leonidou, L.C.2015-10-01journal article
31Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural ExaminationLeonidou, Constantinos, Gruber V., Schlegelmilch B.B.2022Article
32Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performanceLeonidou, Constantinos, Zeriti, A., Fotiadis, T.A., Leonidou, L.C.2013-01-01journal article
33National Homophily in Multicultural Newcomer NetworksPillai K.G., Leonidou, Constantinos, Bian X.2016Book Chapter
34Business model innovation and export performanceNajafi-Tavani Z., Zantidou E., Leonidou, Constantinos, Zeriti A.2023journal article
35From rivals to allies: Building and benefiting from coopetition capabilityLeonidou, Constantinos, Hultman, M., Boso, N., Zulu-Chisanga, S., Nalmpanti, A.D.2025-04-01Journal
36Developing and utilizing coopetitive relationships: Evidence from small and medium-sized enterprises in sub-Saharan AfricaLeonidou, Constantinos, Hultman, M., Oghazi, P., Boso, N., Zulu-Chisanga, S.2023-11-01journal article
37Pathways to Civic Engagement with Big Social Issues: An Integrated ApproachSkarmeas D., Leonidou, Constantinos, Saridakis C., Musarra G.2020Article
38Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural IntelligencePaparoidamis, Nicholas G., Tran, Huong Thi Thanh, Leonidou, Constantinos2019-04-18journal article
39How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account managementLeonidou, Constantinos, Hultman, M., Boso, N., Essuman, D., Olabode, O.E., Nalmpanti, A.D.2025-11-01journal article
40Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performanceLeonidou L.C., Leonidou, Constantinos, Fotiadis T.A., Zeriti A.2013journal article
41Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differencesLeonidou, Constantinos, Leonidou, L.C.2009-12-01journal article
42Socially Responsible International Business: Critical Issues and the Way ForwardLeonidou L.C., Katsikeas C.S., Samiee S., Leonidou, Constantinos2019Book Chapter
43Embedding CSR in the Firm’s DNA, The Case for Strategic CSR in Emerging Markets: An AbstractLeonidou, Constantinos, Nicoara, C., Palihawadana, D., Robson, M.2017-12-06conference paper
44Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout DifferencesLeonidou L.C., Leonidou, Constantinos2009journal article
45Assessing the greenness of environmental advertising claims made by multinational industrial firmsLeonidou L.C., Leonidou, Constantinos, Hadjimarcou J.S., Lytovchenko I.2014Article
46Research into environmental marketing/management: a bibliographic analysisLeonidou, Constantinos, Leonidou L.C.2011Article
47Socially Responsible International Business: Critical Issues and the Way ForwardLeonidou L.C., Katsikeas C.S., Samiee S., Leonidou, Constantinos2019Editorial
48Gray Shades of Green: Causes and Consequences of Green SkepticismLeonidou, Constantinos, Skarmeas D.2015Article
49Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter–Hong Kong Importer RelationshipsBarnes B.R., Leonidou L.C., Siu N.Y.M., Leonidou, Constantinos2010journal article

 

  • Najafi-Tavani, Z., Zantidou, E., Leonidou, C. N., & Zeriti, A. (2023), “Business model innovation and export performance”, Journal of International Business Studies, pp. 1-23.
  • Olabode, O. E., Boso, N., Hultman, M. & Leonidou, C. N. (2022), “Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity”, Journal of Business Research, 139, pp. 1218-1230.
  • Paparoidamis, N. G., Tran, H. T. T. & Leonidou, C. N. (2019), “Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence”, Journal of International Marketing, 27(2), pp. 56-75.
  • Leonidou, C. N. & Skarmeas, D. (2017), “Gray shades of green: Causes and consequences of green scepticism”, Journal of Business Ethics, 144(2), pp. 401-415.
  • Katsikeas, C. S., Leonidou, C. N. & Zeriti, A. (2016), “Eco-friendly product development strategy: antecedents, outcomes, and contingent effects”, Journal of the Academy of Marketing Science, 44(6), pp. 660-684.
  • Leonidou, C. N., Katsikeas, C. S. & Morgan, N. A. (2013), “Greening” the marketing mix: Do firms do it and does it pay off?”, Journal of the Academy of Marketing Science, 41(2), pp. 151-170.

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